For more information, visit cpb.org, follow us on Twitter Facebook and LinkedIn and subscribe for email updates. CPB is also the largest single source of funding for research, technology and program development for public radio, television, and related online services. It helps support the operations of more than 1,500 locally managed and operated public television and radio stations nationwide. The Corporation for Public Broadcasting, a private, nonprofit corporation created by Congress in 1967, is the steward of the federal government’s investment in public broadcasting. The first cohort will begin training in January. Together, they will join the five National Multicultural Alliance Organizations - Black Public Media, the Center for Asian American Media, Latino Public Broadcasting, Pacific Islanders in Communications, and Vision Maker Media - to form four cohorts of 20 public media leaders, who will participate in the nine-month program. The participating stations span from Alaska to Florida, southern California to Maine, and include 40 public radio stations, 16 public television stations and 19 joint licensees. “Our partnership with CPB will help public media outlets build digital-first strategies that inspire an even greater - and more sustainable - connection to grow with their communities.” “The selected participants are some of the nation’s most trusted sources citizens turn to for local news and information,” said Poynter president Neil Brown. The groups will have staggered start and end dates over the course of two years, with a new group starting every three months. The program will be delivered to four groups of up to 20 public media leaders and their station’s personnel at a time.
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In addition to one-on-one and peer group coaching sessions, the program will include a series of educational webinars, work exercises and resource materials that span the program curriculum. “The program will provide coaching and resources to help stations become more agile and leverage digital content, platforms, and data to grow and engage new and existing public media audiences.”
“CPB’s commitment to advancing innovation and diversity continues to be reflected through our strategic investments helping system leaders advance a digital-first, audience-centric approach,” said CPB president and CEO Patricia Harrison. The program includes online coaching and training for KCUR’s general manager and staff members to accelerate their digital transformation efforts. “Our team is ready to embrace radical changes in our digital approaches that will benefit our diverse community.” The program will grow our capabilities to expand our digital services to be more useful and reliable for new and existing audiences,” says KCUR general manager Sarah Morris. “KCUR is pleased to have been selected to participate in this project. The training is funded by the Corporation for Public Broadcasting (CPB). KCUR 89.3 is among 75 public media stations selected to participate in the Digital Transformation Program, a virtual program developed by the Poynter Institute to educate, assist and coach public media senior leaders and their staff on the best strategies and tactics to transform their organization’s digital operations and culture.
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